Prethodno priopćenje
ENTREPRENEURIAL ACTIVITIES AND THE ROLE OF SOCIAL CAPITAL AND SOCIAL NETWORKS: IS IT RECOGNIZED IN THE EDUCATION PROCESS?
Siniša Zarić
; Ekonomski fakultet Sveučilišta u Beogradu, Beograd, Srbija
Rajko Bujković
; Fakultet za poslovne studije Sveučilišta Mediteran Podgorica, Budva, Crna Gora
Sažetak
Creation of a new enterprise is usually considered as making the best combination of capital and labor Capital is understood as physical (financial) capital and labor as human capital. Besides the existing rich literature on the impact of social capital on economic development (Fukuyama, 1996; Reiser et al. 2001), very few studies have been done on the relation between entrepreneurship and social capital, particularly social networks (Casson, 2007; Kwon and Arenius, 2010). The purpose of the undertaken research is to consider whether the young generation is aware of the role of social capital in entrepreneurial activities (a) and if this topics make a part of their high education curricula. Besides the desk research and literature
review, the study was based on a survey (questionnaire) among students of economics and management in Belgrade and Podgorica (final academic years and master students). The sample of 320 respondents (students in both towns) served in proving the hypothesis.
The research has shown that:
a) social capital and its constituents are not considered as an important asset in entrepreneurship,
b)social capital and social networks do not make a part of the subject programs devoted to
entrepreneurship, (some aspects are part of other subjects)
c) finally, new business strategies, based on social networks, such as crowdsourcing (Zaric, 2013), are neither a part of the innovated programs, nor discussed within other forms of education. Concluding remarks suggest the redefinition of the entire category of entrepreneurship
(introducing intangible assets) and relating to the newest changes in modern business based on the Internet.
Ključne riječi
entrepreneurship; social capita; particularized trust; social networks; crowdsourcing
Hrčak ID:
159151
URI
Datum izdavanja:
3.6.2016.
Posjeta: 2.650 *