Stručni rad
COMMUNICATION STRATEGIES IN NON-STATE NON-PROFIT ORGANIZATIONS IN THE CZECH REPUBLIC
Tereza Cimrmannová
; Charles University in Prague, Hussite Theological Faculty, Chech Republic
Zuzana Hubinková
; Faculty of Business Administration, University of Economics, Prague, Czech Republic
Sažetak
The functioning of NGO´s in the Czech Republic has been influenced by radical changes in the laws in recent years. The revolution in the non-profit sector was caused by the law on social services (108/2006 Coll.) and particularly the civil code (89/2012 Coll.), which regulates particular forms of non-state non-profit organizations in a new way, and also defines the concept of public benefit. Organizations in the non-profit sector are struggling with a variety of problems. These include the lack of funds, high rate of staff turnover and uncertainty. Still many remain in the non-profit sector, in particular those who have drawn comparison with the work in the public or profit area. The reason may be the modern communication and motivational manager strategies, encouraging creative, credible and free work environment. The objective of this text is to provide a survey study from the non-profit sector in the Czech Republic and to answer these questions: What are the communication and motivational strategies that can make employee satisfaction in the NGO increase? What non-financial tools are used? What communication errors can managers make? What communication procedures are effective in order to increase the attractiveness of the work and credibility of a non-profit organization?
Ključne riječi
communication; non-profit sector; motivational strategies; communication errors
Hrčak ID:
159931
URI
Datum izdavanja:
31.3.2016.
Posjeta: 1.724 *