Izvorni znanstveni članak
Innovative Business Models in the Pharmaceutical Industry: A Case on Exploiting Value Networks to Stay Competitive
Francesca Capo
; Department of Business and Management, LUISS Guido Carli University, Italy
Federica Brunetta
; Department of Business and Management, LUISS Guido Carli University, Italy
Paolo Boccardelli
; Department of Business and Management, LUISS Guido Carli University, Italy
Sažetak
The search to find a more efficient and effective way of managing processes, while maintaining the integrity of research and manufacturing activities, has led pharmaceutical firms, and other actors of the renewed pharmaceutical supply chain, to modify their own business models. This article aims to emphasize this dimension, highlighting, via the observation of a network of firms operating at different stages of the pharmaceutical supply chain, how business models have succeeded in complementing each other and in originating a value creation network.
Ključne riječi
Business Models; Value Networks; Innovation; Pharmaceutical Industry; Contract Manufacturing Organizations
Hrčak ID:
160788
URI
Datum izdavanja:
1.1.2014.
Posjeta: 8.596 *