Izvorni znanstveni članak
Product Lifecycle Management as a Tool to Create Value in the Fashion System
Simona D'Amico
; University LUISS Guido Carli
Luca Giustiniano
orcid.org/0000-0002-3044-6535
; University LUISS Guido Carli
Maria Elena Nenni
; University of Naples Federico II
Luca Pirolo
; University LUISS Guido Carli
Sažetak
The aim of this paper is to present the fashion system as a “cluster” and to evaluate the characteristics of Product Lifecycle Management (PLM) taking into account various factors, in particular the different approaches to dealing with market needs. More specifically, the “ready-to-wear fashion” and “fast fashion” models will be presented and compared. The paper takes the Italian fashion system as the unit of analysis and assumes that consumer behavioural factors act in a non-predictable (i.e., random) way in the constantly changing social and cultural environment. Considering the internal complexity of a whole market system, a simplified system dynamics model is proposed.
Ključne riječi
Product Lifecycle Management; Value Creation; System Dynamics
Hrčak ID:
160975
URI
Datum izdavanja:
1.1.2013.
Posjeta: 1.557 *