Pregledni rad
THE IMPACT OF INTELLECTUAL CAPITAL ON THE PERFOMANCE OF INSURANCE COMPANIES IN REPUBLIC OF CROATIA
Anita Grubišić
; Veleučilište u Šibeniku, Šibenik, Hrvatska
Sažetak
Intelectual capital is the single most important resource in the activities of insurance and reinsurance and hence its least manifested representation in the structure of insurance and reinsurance companies is particularly surprising. The importance of intelectual capital in realisation of competitive advantage and business success within the conditions of market liberalization and economic globalization is visible especially in activities which generate added value in systems of direct sale. It is established that soft skills of employees related to presentation and sale of life portfolio in insurance companies are manifested through increased number of insured subjects, increased income from insurance premiums, likvidity of an insurance company, effi cacy in dealing with insurance
compensation providing thus a greater market share and success of an insurance company. Insurance companies should constantly develop existing services and introduce new strategies and tactics
in management, investments in knowledge, creativity, innovations, information fl ow, quality, speed, design and brand. In other words, contemporary conditions require specific investemnt in immaterial assets such as intelectual capital. Due to small number of researches on infl uence of intelectual capital on increased effi cacy of insurance companies in Croatia, this paper studies insurance market in Croatia, the link between immaterial assets and increased number of insurance policies in the period of seven years. The following methods gave been used: inductive and deductive methods, methods of synthesis and analysis, compilation and comparative methods.
Ključne riječi
immaterial assets; intelectual capital; insurance company; effi cacy; competitive advantage
Hrčak ID:
161733
URI
Datum izdavanja:
14.7.2016.
Posjeta: 2.166 *