Prethodno priopćenje
Strategic analysis of the industry of routine maintenance of public roads without toll charge (RMPRWTC) in the Republic of Croatia
Dinko Stanković Moćan
Sažetak
Routine maintenance is comprised of a set of measures and actions which are performed on the roads, including all the structures and installations, throughout the year, with the purpose of maintaining road traversability, technical integrity and traffic safety.
The aims of this paper are to describe the economic characteristics and to define the boundaries of the industry RMPRWTC in Croatia, to analyze the industry structure using the five forces model, to define forces intensity, and to determine the key factors of success. The model pointed to some deficiencies due to the specificity of the industry, so the intensities of some forces acquired through empirical research deviated from their realistic values. The buyers loyalty expressed through the regulatory framework stands out as the main factor of a company’s success.
Ključne riječi
routine roads maintenance; Porter’s five forces model; strategic analysis
Hrčak ID:
162006
URI
Datum izdavanja:
19.7.2016.
Posjeta: 2.048 *