Skoči na glavni sadržaj

Pregledni rad

https://doi.org/10.22522/cmr20160101

Public Relations: Too Little Emphasis on Communication

Betteke van Ruler ; University of Amsterdam, Amsterdam School of Communications Research ASCoR, The Netherlands


Puni tekst: engleski pdf 239 Kb

str. 6-27

preuzimanja: 1.235

citiraj


Sažetak

Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to “do” public relations; some even use “communication” in the name of their approach. However, as a key concept that needs to be defined and discussed, communication is largely overlooked. After close reading of relevant literature in order to understand what is really understood under “communication”, there is hardly any reference to be found to (recent) communication theories. Is it because most public relations scholars seem to hold a non-communication view of communication?

Ključne riječi

public relations theory; communication theory; communication science

Hrčak ID:

170781

URI

https://hrcak.srce.hr/170781

Datum izdavanja:

18.7.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.982 *