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WHO IS THE IDEAL TOURIST?

Larry Dwyer ; School of Marketing, Australian School of Business University of New South Wales, Sydney, Australia


Puni tekst: hrvatski pdf 464 Kb

str. 151-182

preuzimanja: 543

citiraj

Puni tekst: engleski pdf 464 Kb

str. 151-182

preuzimanja: 485

citiraj


Sažetak

Increasing attention is being given to identifying the characteristics of the ‘ideal tourist’. While no single defi nition has the support of all researchers, attributes of the ‘ideal tourist’ commonly advanced include features such as ‘high spending’, ‘responsible’, ‘caring’, ‘involved’, ‘environmentally aware’, ‘culturally sensitive’, ‘seeking meaningful social encounters’ and so on. It is argued that different economic measures serve different purposes, and in any case, are insufficient to specify the ‘ideal tourist’. A framework for identifying important social and environmental behaviours is presented which, taken together with economic measures, advance both the concept of the ideal tourist and its measurement into the ‘sustainability’ arena. Some potential evaluation techniques are discussed as are the underlying challenges to operationalise a concept of ‘sustainable yield’. The paper concludes with a discussion of the implications of the ‘ideal tourist’ concept for tourism planning and strategy.

Ključne riječi

tourist; economic yield; sustainable yield; tourism planning; destination management

Hrčak ID:

173559

URI

https://hrcak.srce.hr/173559

Datum izdavanja:

1.12.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.519 *