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MARIBOR – POHORJE DESTINATION COMPETITVNESS – HUMAN RESOURCES VIEW

Lazar Pavić ; Agronomski fakultet, Sveučilište u Mariboru, Maribor, Slovenija
Božidar Veljković ; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Dinko Bilić ; Hrvatsko komunikološko društvo, Zagreb, Hrvatska


Puni tekst: engleski pdf 610 Kb

str. 165-179

preuzimanja: 386

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Sažetak

In this paper we analysed Maribor – Pohorje tourism destination competitiveness from human resources view. In the paper we used tourism destination competitiveness model developed by Gomezelj and Mihalič (2000). The main aim of the paper is to identify the most important competitors of tourism destination Maribor – Pohorje, as also advantages and disadvantages of the actual tourism development in Maribor – Pohorje destination. Four hypotheses were tested using these statistic methods: descriptive statistical analysis, t-test and ANOVA. In accordance with hypothesis, results of our research give practical advice for future Maribor – Pohorje tourism development.

Ključne riječi

Competitiveness, tourism destination, Maribor, Pohorje, human resources, tourism

Hrčak ID:

173845

URI

https://hrcak.srce.hr/173845

Podaci na drugim jezicima: hrvatski

Posjeta: 865 *