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Pregledni rad

https://doi.org/10.20867/thm.13.3.18

The logistics of selling a destination's tourism product

Branka Berc Radisic ; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Lorena Basan ; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia


Puni tekst: engleski pdf 217 Kb

str. 725-732

preuzimanja: 156

citiraj


Sažetak

Tourism demand is becoming increasingly more discerning. It expects a well-designed and diverse product. This can be achieved with properly organised receiving-tourism facilities and services, and an array of attractions and entertainment events. Parallel to enhancing attractiveness, it is also necessary to strengthen and intensify internal and external marketing to ensure that a destination product and, in particular, its segments will find customers on the market.

Ključne riječi

destination, product, marketing, promotion, selling, hospitality, attractions, life cycle

Hrčak ID:

181109

URI

https://hrcak.srce.hr/181109

Posjeta: 346 *