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Pregledni rad

https://doi.org/10.20867/thm.1.1.8

The hotel product policy

Branka Berc Radišić ; Hotelijerski fakultet Opatija, Sveučilište u Rijeci, Hrvatska


Puni tekst: hrvatski pdf 1.106 Kb

str. 89-93

preuzimanja: 383

citiraj


Sažetak

The policy of the product offered by individual hotels at the market is an essential part of the hotel business policy. The policy is formed on the ground of good knowledge of the market and hotel’s own possibilities goals and objectives. The hotel policy should be flexible and open to frequent alterations of the tourism market. The hotel marketing service is of paramount importance for appropriate realization of the envisaged policy.

Ključne riječi

hotel product; marketing mix; marketing communication; top manager; operational management; hotel marketing

Hrčak ID:

182684

URI

https://hrcak.srce.hr/182684

Datum izdavanja:

30.6.1995.

Podaci na drugim jezicima: hrvatski

Posjeta: 981 *