Prethodno priopćenje
SYMBIOSIS OF THE CORPORATE SOCIAL RESPONSIBILITY AND THE LOCAL COMMUNITY
Vesna Čanadi
orcid.org/0000-0002-9103-4876
; Međimursko veleučilište u Čakovcu, Čakovec, Hrvatska
Mirjana Trstenjak
orcid.org/0000-0001-9656-211X
; Međimursko veleučilište u Čakovcu, Čakovec, Hrvatska
Branimir Blajić
orcid.org/0000-0002-1878-0098
; LifeClass Terme Sveti Martin, Sveti Martin na Muri, Hrvatska
Sažetak
Corporate social responsibility refers to the way a company undertakes activities that positively affect the well-being of employees, local communities, the environment and society as a whole. These actions are expected to earn the trust and respect from all the stakeholders. Corporate social responsibility has been attracting attention recently by corporate world worldwide. In this paper an empirical approach has been used to examine the relationship between LifeClass Terme Sveti Martin and local community. This study aimed to assess different activities dedicated to local community. The research has been done using a questionnaire on a sample of 150 employees. The data derived from this empirical research have been analysed with descriptive statistics. The main hypothesis of this paper is H1: LifeClass Terme Sveti Martin has done everything that is necessary to perform and complete its duty related to local community, in various way in varying degree. The findings of this research confirmed the main hypothesis and showed LifeClass Terme Sveti Martin’s focus on community-based activities.
Ključne riječi
corporate social responsibility; local community; LifeClass Terme Sveti Martin
Hrčak ID:
183442
URI
Datum izdavanja:
26.6.2017.
Posjeta: 2.201 *