Izvorni znanstveni članak
Successful competitive strategies of large Croatian and Slovenian enterprises
Marin Buble
; Ekonomski fakultet Sveučilišta u Splitu
Danijel Pučko
; University of Ljubljana, Faculty of Economics
Ivan Pavić
; Ekonomski fakultet Sveučilišta u Splitu
Želimir Dulčić
; Ekonomski fakultet Sveučilišta u Splitu
Matej Lahovnik
; University of Ljubljana, Faculty of Economics
Nikša Alfirević
; Ekonomski fakultet Sveučilišta u Splitu
Adriana Rejc
; University of Ljubljana, Faculty of Economics
Tomaž Čater
; University of Ljubljana, Faculty of Economics
Sažetak
In this research report, the authors identify and analyze the successful samples of strategic behaviour of large Croatian and Slovenian enterprises, as well as their similarities and dissimilarities. The research has encompassed the levels of corporate and business strategy (i.e. the strategy of a diversified firm and its strategic business units/areas), as well as the analysis of strategic performance and sources of competitive advantage. The research consists of two parts: the theoretical foundation for the analysis of the successful patterns of strategic behaviour and the empirical analysis, based on the primary data collected during the research project.
Ključne riječi
large companies; strategic management; Croatia; Slovenia
Hrčak ID:
184547
URI
Datum izdavanja:
13.7.2017.
Posjeta: 1.802 *