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Interdependence of corporate strategy and the profile of top management in large Croatian enterprises

Marlena Floigl ; Šibensko-kninska županija

Puni tekst: engleski pdf 714 Kb

str. 41-61

preuzimanja: 681



Contemporary companies find themselves in a volatile environment. Therefore, apart from internal strengths and weaknesses, top managers are required to address the elements of the external environment in defining the corporate strategy. Beside commonly required knowledge, skills and experience, continuous personal improvement aimed at achievement of strategic objectives of the company, adaptation to changes, mastering of innovation and humanisation of personal relations is required from the top managers, in order to make them able to adequately react to changes in business environment. Consequently, a specific type of top managers is required, in order for companies to develop according to the defined strategic framework. First, an initial overview of the interdependence of the corporate strategy and top managers' profiles (defined through their demographic characteristics and professional record) is being presented. Then, the interdependence of corporate strategy and top management profile in large Croatian companies will be statistically tested by using the primary data, collected by means of a questionnaire.

Ključne riječi

corporate strategy, managerial profiles, large companies, Croatia

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