Pregledni rad
Determinants of Management Consulting in Croatia and Hungary – Similarities and Differences in Light of Market and Organisational Culture
Anton Florijan Barišić
orcid.org/0000-0002-9566-7777
; Veleučilište VERN’, Zagreb, Hrvatska
József Poór
; Szent István University, Gödöllő, Mađarska
Ildiko Csapó
; Szent István University, Gödöllő, Mađarska
Ferenc Zsigri
; Szent István University, Gödöllő, Mađarska
Sažetak
Due to effects of a continuous globalization processes, fierce competition, and rapid evolution of technological innovations, the business world is facing multiple challenges going through ever increasing changes in terms of technological, political, social and economic determinants. The nature, speed and quantity of those changes require an effective and timely management of organizations in order to achieve their strategic business objectives and attain superior organizational performance. Therefore it is important to recognize problems and challenges and shape a strategy to keep and maintain organizational success. Such a development has contributed to the significance and wide use of Management Consulting in the economy. The engagement of consultants in as early stage as possible can help companies to successfully cope with the problems encountered and thus protect their investments.
The primary focus of this study is to explore how Croatian and Hungarian Management Consulting industries have changed in last decade identifying possible similarities and differences in terms of market and organisational culture in each country. Based on secondary research sources, evolution of administering survey to consultants and micro, small and medium sized enterprises in Croatia and Hungary, this study outlines position and development trends in management consulting exploring following questions: (a) what are differences between two management consultancy’s markets?; (b) what are similarities in both markets?; (c) why do companies use management consultancies?; (d) what are major demand factors for business advisory services?
In that sense, a comprehensive assessment of the maturity of the consulting market in Hungary and Croatia has been carried out, addressing the changes in consulting services and organisational culture in both countries.
Ključne riječi
management consulting; organisational culture; entrepreneurship; SME management
Hrčak ID:
191730
URI
Datum izdavanja:
29.12.2017.
Posjeta: 1.353 *