Izvorni znanstveni članak
Values as Predictors of Attitudes and Behavior: Is there a Significant Effect of the Order of Measurement?
Ivana FERIĆ
Željka KAMENOV
Sažetak
Recent research suggests that the value system we construct
is not entirely stable but very much dependent on the context
in which we are asked to do it. Or, more precisely, that the
individual value priorities change with the specific situational
context. This work sought to examine the possible effect of
situational context on the measurement of values, and to
investigate if values measured under the effect of context can
predict the attitudes better than the values measured without
such context. An experiment was conducted, with subjects
divided into 4 treatment and 4 control conditions. In the first
session, the Schwartz Value Survey was used to measure the
hierarchy and structure of values in all groups. In the second
session, an additional four instruments (attitude and behavior
measures) were used to create four different types of context,
each targeted at one of the higher-order value types
according to Schwartz. Subjects in treatment conditions were
asked to complete one of the attitude/behavior measures
before completing the Value Survey. Subjects assigned to
control conditions filled out the questionnaires in the
reversed order. Results show that the employed situational
context produced significant changes in the rated importance
of several specific values, but those changes did not affect
the relative hierarchies of four higher-order types of values,
or the 10 basic motivational types in any of the groups. As to
the predictive strength of values, it was observed that the
application of the attitude/behavior measure prior to the
measurement of values did produce higher correlations
between values, attitudes and behavior in two treatment
situations, resulting in a higher predictive strength of values.
Ključne riječi
values; attitudes; predictive validity; order of measurement
Hrčak ID:
18920
URI
Datum izdavanja:
30.4.2007.
Posjeta: 3.937 *