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THE INTERNATIONALIZATION STRATEGIES OF SMEs: THE CASE OF THE SLOVENIAN HOTEL INDUSTRY

Mitja Ruzzier
Maja Konečnik


Puni tekst: engleski doc 810 Kb

str. 17-35

preuzimanja: 13.353

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Sažetak

The paper presents the theoretical background to internationalization strategies for the case of the hotel industry. However, although the hotel industry’s internationalization has already been analyzed, the paper presents a rare example of its application to small and medium-sized hotel firms. In order to reveal the distinctive internationalization development strategies of SMEs we propose a framework for analyzing and understanding the four main internationalization dimensions: operation, market, product, and time. The characteristics of the proposed dimensions were analyzed by examining four Slovenian small and medium-sized hotel firms. Our findings imply that internationalization is a necessary step for small and medium-sized hotel firms, but each hotel company should find the proper combination of all four dimensions that matches the resources available to it.

Ključne riječi

Hrčak ID:

19139

URI

https://hrcak.srce.hr/19139

Posjeta: 13.968 *