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The Use of Social Marketing and Modern Technology in the Approach to Internalized Problems

Miranda Novak orcid id orcid.org/0000-0002-7220-7858 ; Sveučilište u Zagrebu, Edukacijsko-rehabilitacijski fakultet, Odsjek za poremećaje u ponašanju, Zagreb
Katarina Kavić ; Centar za odgoj i obrazovanje Velika Gorica, Velika Gorica, Hrvatska


Puni tekst: hrvatski pdf 176 Kb

str. 161-180

preuzimanja: 946

citiraj


Sažetak

Rapid development of media and communication technologies is unstoppably changing our way of life, habits and
means of communication. In addition, it has an enormous effect on our mental health. The aim of this paper was to explore
the potentials of social marketing and modern technologies in prevention and early treatment of internalized disorders
through the review of literature. Research on internalized problems shows their stability and tendency to exacerbate
during the period of maturation. Additionally, depression and anxiety symptoms contribute to the risk of suicide, somatic
complaints and physical illness. The literature stressed the possibilities of social marketing in prevention of public health
problems. One of the leading researchers of technology and mental health issues, Muñoz, perceives the use of technology
as the imperative of our time; more and more evidence shows the online approach to be potentially effective for a wide
population and cost-effective regarding material and human resources. Modern times require programmes and activities
available to the public when the local system of care is not developed and no evidence-based intervention is available. This
paper presents the selection of good practices, campaigns and online interventions for internalized problems.

Ključne riječi

Internalized problems; Mental health; Social marketing; E-mental health

Hrčak ID:

203819

URI

https://hrcak.srce.hr/203819

Datum izdavanja:

19.7.2018.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.452 *