Poslovna izvrsnost, Vol. 13 No. 1, 2019.
Prethodno priopćenje
https://doi.org/10.22598/pi-be/2019.13.1.77
DERIVED-IMPORTANCE PERFORMANCE ANALYSIS AS A TOOL TO IDENTIFY PRIORITIES FOR DESTINATION PRODUCT DEVELOPMENT
Josip Mikulić
orcid.org/0000-0001-7079-668X
; Ekonomski fakultet, Sveučilište u Zagrebu, Hrvatska
Sažetak
Importance-performance analysis (IPA) is an analytical tool which is used to define priorities when it comes to improving certain attributes of products or services. In the present research note, IPA is applied to the context of a tourist destination in order to identify most important development priorities. More specifically, this study applies derived-importance IPA to Mostar, one of the most popular destinations in Bosnia and Herzegovina, and portrays how IPA can help to reveal critical areas of the tourist destination product.
Ključne riječi
importance-performance analysis; IPA; development priorities; tourism destination.
Hrčak ID:
221252
URI
Datum izdavanja:
17.6.2019.
Posjeta: 1.408 *