Pregledni rad
UNDERSTANDING THE ROLE OF CONSUMER BEHAVIOR IN FORECASTING THE IMPACT OF INDUSTRY 4.0 AND THE WAVE OF DIGITAL DISRUPTION DRIVING INNOVATION IN RETAILING
Tom Gillpatrick
; Portland State University, USA, School of Business
Erskin Blunck
; Nürtingen-Geislingen University, Germany, MBA International Management, Faculty AVM, Nürtingen, Germany
Semra Boğa
; Adana Alparslan Türkeş Science and Technology University, Turkey, Economics Faculty
Sažetak
Industry 4.0 technologies and business practices are expected to radically transform the competitive landscape and society. Retail industries which make up approximately one third of global GDP will be particularly affected by these changes. This paper, guided by the literature concerning the wave of digital disruption brought about by new technology, changes in consumer demand and new forms of business competition are discussed. The drivers of innovation in marketing and the critical role of understanding the consumer value chain. A model of consumer value and the impact of digital disruption and how retail impact can be better understood is discussed. Implications for industry and macroeconomic policy makers and calls for further research based on this research are discussed.
Ključne riječi
Industry 4.0; Digital Disruption; Macroeconomics; Retailing; Trends in Consumer Behavior
Hrčak ID:
228708
URI
Datum izdavanja:
28.11.2019.
Posjeta: 4.752 *