Izvorni znanstveni članak
https://doi.org/10.33128/ag.81.2.2
PERFORMANCE OF RURAL TOURISM IN CROATIA: CASE STUDY
Vesna Očić
orcid.org/0000-0002-0323-6743
; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Bonita Mudri
; Kolodvorska ulica 14, Kutina, Hrvatska
Ivo Grgić
orcid.org/0000-0003-3900-4925
; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Branka Šakić Bobić
orcid.org/0000-0001-9372-7628
; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Sažetak
The rural area covers 92% of the territory of the Republic of Croatia and in the last decades has been faced with strong depopulation trends. One of the possible answers to this problem is strengthening the rural tourism offer that would enable sustainable development of rural area, increased job offers and improved standard of living. The aim of this paper is to prepare a case study of a family farm with agrotourism in the area of Daruvar. The analyzed farm produces grapes and wine, and since 2008 it has an agrotourism. It is registered for wine tasting and has accommodation capacity up to 4 persons. The farm was observed from 2013 to 2017, and in that period it was efficient, with the exception of 2016 when extreme climate conditions were recorded. The average profitability of the farm in the observed period was 7%, ranging from -13% (2016), caused by unfavorable weather conditions of that year, up to 18% in 2013, while the number of overnights increased by 50 (2013) up to 85 per year (2017). In order to increase the business success of the agrotourist farm, it is necessary to increase the usage of capacities, which requires broader marketing activities.
Ključne riječi
agrotourism; business success indicators; family farm
Hrčak ID:
228853
URI
Datum izdavanja:
28.11.2019.
Posjeta: 1.393 *