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IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE

Emira Premrov ; College of Hotel and Tourism Management Bled


Puni tekst: hrvatski pdf 248 Kb

str. 232-232

preuzimanja: 379

citiraj

Puni tekst: engleski pdf 28 Kb

str. 215-231

preuzimanja: 139

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Sažetak

Language is not only a cognitive tool for exchanging thoughts and emotional communication but it is also a mirror of the society and has the function of communicating social and cultural experience and values. A travel catalogue, as a form of professional communication and advertising, uses language means in order to persuade potential buyers or to realise the conative (positive) function of the text. This use of advertising language aims at efficient and productive marketing of tourist products and services and to affect the customer so that the offered service or product becomes so attractive that it is better in comparison with other competitive offers. The applied verbal tools play an important role in the realisation of that. This paper aims at presenting the application of the imperative as a syntax tool of realising the appealing function in a corpus, made of texts in the German travel catalogue. The use of imperative as a language tool in those types of texts, which have the information and advertising function, is not a tool to express orders or prohibitions but to recommend.

Ključne riječi

imperative; persuasive function; conative function; travel catalogue; advertising language

Hrčak ID:

230824

URI

https://hrcak.srce.hr/230824

Datum izdavanja:

9.7.2019.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.071 *