Stručni rad
METHODOLOGICAL ISSUES IN PUBLISHING INFORMATION ABOUT SOCIALLY RESPONSIBLE PRACTICES AND THE ROLE OF DIGITALISATION
Zhana Genova
; University of Economics-Varna, Varna, Bulgaria
Sažetak
Publishing the information of social responsible business practices is becoming more and more relevant due to the public's interest in the contribution of business to social causes. Is obvious the need of standards and criterias for publishind social reports. The business digitization process facilitates communication with users and enables easier and quicker disclosure of good business practices, including socially responsible. This could play an important role in building a positive corporate image.
Ključne riječi
(CSR) corporate social responsibility; reputation; socially responsible practices; digitalisation; publishing information
Hrčak ID:
234547
URI
Datum izdavanja:
1.3.2019.
Posjeta: 464 *