Izvorni znanstveni članak
https://doi.org/10.38190/ope.10.1.3
A new generation of entrepreneurs; generation Z
Vedrana Šimunić Rod
; Privatna gimnazija i ekonomska škola Katarina Zrinski
Sažetak
The modern way of life, the introduction of technology in every aspect of our lives, impatience, as well as the desire for independence and success, have created a new generation of entrepreneurs, the so-called Z generation. A new generation of young people entering the job market with a new worldview is becoming more interesting to scientists, and their desire to come up with entrepreneurial ideas is attracting the interest of all generations. The Z generation has become the main theme of this paper because of its characteristics, habits and the power to create trends. This paper aims to investigate whether this really is a new generation of entrepreneurs through the characteristics exhibited by its members, and how much technology influences the creation of their awareness, i.e. future business ideas. The primary and secondary research will explain in more detail the aim of the paper as well as the set hypotheses. The primary research will focus on the Z generation, their habits, ideas, the adoption of technology as a modern way of life and how the youth exploits technology in pursuit of their goal. The secondary research will determine whether there is indeed an increase in the number of entrepreneurs in the Republic of Croatia and whether it is an indicator of the connection between technology and entrepreneurship. The final part of the paper will determine young people’s level of interest in entrepreneurship and self-employment, and whether the early understanding of entrepreneurship has an impact on the realization of their entrepreneurial venture.
Ključne riječi
Z generation; technology; entrepreneurship; self-employment
Hrčak ID:
239696
URI
Datum izdavanja:
24.6.2020.
Posjeta: 3.422 *