Stručni rad
https://doi.org/10.47954/ijcbe.1.1.1
Analysis of tobacco industry attractiveness: Case of Croatia
Bojan Moric Milovanovic
orcid.org/0000-0001-7676-6983
; Libertas International University, Trg J.F. Kennedya 6b, 10000 Zagreb, Croatia
Darko Solaja
; British American Tobacco, Nova ves 17, 10000 Zagreb, Croatia
Sažetak
Tobacco industry is one of the most profitable global industries with the steady increase in global demand for tobacco and tobacco related products. Tobacco industry in Croatia has a centuries-old tradition and tobacco is one of the most important non-food agricultural crops produced in Croatia. Moreover, tobacco industry in Croatia is one of the major revenue sources of the government’s budget. The aim of this paper is to determine whether tobacco industry in Croatia is attractive enough for a new player willing to enter the market. Paper provides brief overview of the tobacco industry and the impact it has on Croatian economy. Furthermore, paper explains how excise duties and product prices changed over time, shows market consolidation and concentration before and after the EU accession, and in detail depicts forces which determine industry’s profitability, i.e. its attractiveness.
Ključne riječi
tobacco, market concentration, Five forces framework, Croatia
Hrčak ID:
245285
URI
Datum izdavanja:
30.6.2020.
Posjeta: 1.893 *