Skoči na glavni sadržaj

Politička misao : časopis za politologiju, Vol. 40 No. 2, 2003.

Izvorni znanstveni članak

TV POLLS CREDIBILITY

Gordana Vujević-Hećimović ; GfK-Centar za istraživanje tržišta, Zagreb, Hrvatska
Miroslav Vujević ; Fakultet političkih znanosti Sveučilišta u Zagrebu, Zagreb, Hrvatska

Puni tekst: hrvatski pdf 200 Kb

str. 104-113

preuzimanja: 579

citiraj

Sažetak

A field research has been carried out on a representative sample of the Croatian people of full age in which the respondents were asked the same questions previously posed in the TV polls in some popular programs by HTV and OTV. There is a statistically relevant variance between the responses of the TV viewers and the field research respondents which indicates a lack of credibility of the results obtained through TV polls. This lack of credibility stems from the multiple selectivity of the data resulting from the data-collection method of TV polls.

Ključne riječi

credibility; polls; TV polls; public opinion research

Hrčak ID:

23157

URI

https://hrcak.srce.hr/23157

Datum izdavanja:

26.1.2004.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.647 *