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Philosophical Counselling, Personal Brand, and Social Networks in the Digital Era

Sandu Frunză ; Babes-Bolyai University, Faculty of Political, Administrative and Communication Sciences, Traian Moşoiu nr. 71, RO–400132, Cluj-Napoca, Romania

Puni tekst: engleski pdf 364 Kb

str. 39-54

preuzimanja: 403


Puni tekst: hrvatski pdf 364 Kb

str. 53-53

preuzimanja: 101


Puni tekst: njemački pdf 364 Kb

str. 53-54

preuzimanja: 73


Puni tekst: francuski pdf 364 Kb

str. 54-54

preuzimanja: 95



The paper argues that philosophical counselling practices must be developed in the context in which we witness a reconstruction of the perspectives on the world and human being through the revolution of internet development, social networks, communication technologies and access to the virtual world. Given this, philosophical counselling and ethical consulting are invited to join the various new areas of activity, including personal brand construction in social media, the focus of this paper. Since the virtual communication space is becoming a medium of effectively affirming personality, social media is the field in which philosophical counselling and ethical counselling can become the main resource for growing a strong personal brand. Whether it is about self-promotion or counselling specialised in commercial and brand communication, technological development facilitates the technology of self-development, substantiated in the relational universe of social media. In the digital world, philosophical counselling brings an increased contribution in terms of the possibility that individuals build themselves, gain recognition, and enjoy a complex exposure governed by the spirit of social responsibility.

Ključne riječi

philosophical counselling, ethical consultancy, personal brand, digital world, social networks, self-promotion, personal growth, ethical communication, brand communication

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Podaci na drugim jezicima: hrvatski njemački francuski

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