Prethodno priopćenje
https://doi.org/10.31306/s.64.1.3
Site selection model for placing roadside billboards with regard to road traffic safety
Joso Vrkljan
orcid.org/0000-0002-9076-6872
; Veleučilište Nikola Tesla u Gospiću, Gospić, Hrvatska
Miljenko Mustapić
orcid.org/0000-0002-9133-182X
; H2 komunikacije d.o.o., Sveta Nedelja, Hrvatska
Josip Burazer Pavešković
; Veleučilište Nikola Tesla u Gospiću, Gospić, Hrvatska
Sažetak
Presented in the study is the proposed system that may be useful in selecting the sites suitable for the placement of billboards along roads.
Urbanization generates increased mobility in urban areas. Driving a vehicle in such areas is more demanding due to the visual distractions encountered by drivers. Distractions are a major issue for all those concerned with road traffic safety (professional community, automobile industry, authorities) and constitute anything and everything that may avert drivers’ attention from the key focus on safe driving.
Drivers’ attention may be jeopardized by a number of factors, thus making the study of distractions a demanding task that needs to be carefully planned and prepared. Studies carried out to date prove that distractions are the chief cause of road accidents, and studies of test drives on motorways show that the combination of high speed and densely placed, visually distracting billboards pose a threat to safe driving. Additional studies have identified the main distractions in road traffic, providing also a classification with regard to their specific impacts on safe driving.
In the first section, the study puts forth the basic terminology relating to billboards and road traffic. The model proposed by the authors may be useful in identifying the sites safe for putting up billboards alongside roads. Using a drive simulator for classification, certain billboard features are accented as potential distracters affecting drivers’ focus while driving, causing direct impact on road traffic safety. Descriptive and inferential statistic analyses, induction method, deduction, and synthesis were used to present the results.
The results obtained using a simulator and ETG glasses help determine the behaviour pattern of human perception in driving, thus constituting a valid base for the development of traffic safety improvements with respect to the matter of roadside billboards.
Ključne riječi
distraction, professional systems, billboards, road traffic safety
Hrčak ID:
274924
URI
Datum izdavanja:
5.4.2022.
Posjeta: 651 *