Pregledni rad

DYNAMIC GEOGRAPHICAL ALLOCATION OF WEB CUSTOMERS

Stjepan Vidačić ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Igor Pihir orcid.org/0000-0002-3766-3727 ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Ana Kutnjak orcid.org/0000-0003-1713-3582 ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia

Sažetak

Modern retail systems via websites are characterized with some new features that cannot be found in the classical on-site retail sale, such as: detailed information about the goods offer via websites, safe delivery to the location against payment, additional discount if purchasing via web, etc.
This paper focuses on the web sales analysis, performed by the enterprises that deal with standard wholesaling and retailing. Additional mode of sale, web-based sale, has two purposes: advertising of the assortment via website, and retail sale which includes delivery of goods to the customer's location.
The paper analyzes the spatial - geographical distribution of web customers in two companies, which use the services of external carriers for the delivery of goods according to two different models. A feature of the first model is fixed delivery price for all customers regardless of geographical location, weight and quantity of goods, while a feature of the second model is the variable delivery price as a function of the mass of the package of goods being delivered, regardless of geographical location.
The paper presents a developed dynamic model, integrated into the seller's information system, that enables geographical allocation and real-time distribution of web customers on a digital map.

Ključne riječi

information system; web sale; retail sale; delivery of goods; geographical distribution of customers; digital map

Hrčak ID:

275582

URI

https://hrcak.srce.hr/275582

Datum izdavanja:

15.3.2022.

Podaci na drugim jezicima: hrvatski

Posjeta: 498 *