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Consistency of the European Media Policy: Media Concentration in Montenegro and Serbia

Jovana Davidović orcid id ; suradnica u nastavi na Fakultetu političkih nauka Univerziteta Crne Gore. Kontakt:

Puni tekst: hrvatski pdf 413 Kb

str. 101-131

preuzimanja: 352



The long-standing efforts of the Council of Europe and the European Union to prevent monopoly in the media market have failed to fully resolve the issue of media concentration. This paper aims to examine the consistency of the European media policy in eliminating media consolidation. It also analyses the suitability of European standards for two post-communist countries, Montenegro and Serbia, for which media pluralism is required as one of the priorities for EU accession. The analysis demonstrated inconsistency in European media policy. More precisely, the discontinuity has been caused by the tension between the neoliberal paradigm and democratic pluralism, competitiveness with the US media market, sudden technological development, and the global financial crisis of 2008. The results further indicate that Montenegro and Serbia have harmonized their media legislation with European regulations. However, both countries still have profound problems with media concentration, especially in the domain of media ownership, public media funding, and political influence. The results of this paper provide implications for the analysis of European media policies and the media environment of post-communist countries, which have not entirely renounced the legacy of personalized systems.

Ključne riječi

media concentration; European media policy; media pluralism; Montenegro; the Republic of Serbia

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Datum izdavanja:


Podaci na drugim jezicima: hrvatski

Posjeta: 947 *