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Challenges of the “New Hybrid Ecosystem”: Celebrities, Fake News and COVID-19

Zdenko Zeman orcid id ; Institut društvenih znanosti Ivo Pilar, Marulićev trg 19, Zagreb, Hrvatska
Marija Geiger Zeman orcid id ; Institut društvenih znanosti Ivo Pilar, Marulićev trg 19, Zagreb, Hrvatska
Martina Topić orcid id ; Sveučilište Leeds Beckett, Leeds LS1 3HE, Ujedinjeno Kraljevstvo

Puni tekst: engleski pdf 710 Kb

str. 3243-3267

preuzimanja: 588



The complex intertwining of mainstream and social media has resulted in the creation of a “new hybrid ecosystem” in which consumers are primarily engaged with ideas and news posted on social media, that are then transmitted as news in mainstream media (Wheeler 2018). In this new “hyper-connected environment” (Pepper 2018), “fake news” occupies a specific position. The concept of “fake news” is very complex, contradictory and ambivalent because it appears as an umbrella term covering various phenomena and different practices of which some are already known, while others are fairly new (Molina et al. 2021). The new communication environment and the role of fake news as part of it, may also be analysed through the celebrity phenomenon. This paper uses the method of discourse analysis to examine texts on various statements by celebrities about COVID-19, published on two web portals in Croatia (, It becomes clear that celebrities function as very potent sharers of fake news, since consumers of online content give great weight to their actions and statements. On the other hand, mainstream media often act as a corrective to social media, in their efforts to convincingly deny fake news and the celebrities that share them on social media.

Ključne riječi

new hybrid ecosystem; fake news; celebrities; COVID-19; discourse analysis;;

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Podaci na drugim jezicima: hrvatski

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