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Davorka Topić Stipić orcid id ; Filozofski fakultet Sveučilišta u Mostaru
Antonia Tomaš orcid id ; Filozofski fakultet Sveučilišta u Mostaru
Ornela Leko ; Filozofski fakultet Sveučilišta u Mostaru

Puni tekst: hrvatski pdf 523 Kb

str. 253-267

preuzimanja: 555



The paper analyzes the corporative or organizational personality and culture. The phenomenon started being investigated in the second half of the last century as a part of the theory of organiza- tion. The researchers found out that the culture of organization is influenced by numerous factors. Organization is a social mechanism, it is social in its nature. The personality of organization is expressed in the culture of organization, just like each person has a unique personality. What is personality for an individual, that is culture for an organization. In other words, culture is a highly complex concept carrying so many meanings as can be ascribed to it. Culture is a certain configuration of behaviour, norms and attitudes, values, beliefs and basic prerequisites which differ from society to society. Analyzing organization, personality and culture it can be said that culture of organization is a system of values and beliefs common to the organization members. It helps create a sense of connectedness and belonging. It is a cohesive element connecting different elements of organization.

Ključne riječi

organization; personality; culture; organizational culture; symbols.

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Podaci na drugim jezicima: hrvatski

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