Ostalo
https://doi.org/10.20867/thm.28.1.7
CHALLENGES AND UNCERTAINTIES IN RIO’S HOSPITALITY INDUSTRY: THE CASE OF ASTOR HOTELS
Eduardo Russo
; The COPPEAD Graduate School of Business Federal University of Rio de Janeiro Rua Pascoal Lemme, 355 Cidade Universitária da Universidade Federal do Rio de Janeiro Rio de Janeiro - RJ, 21941-918 Brazil
Ariane Figueira
; The COPPEAD Graduate School of Business Federal University of Rio de Janeiro Rua Pascoal Lemme, 355 Cidade Universitária da Universidade Federal do Rio de Janeiro Rio de Janeiro - RJ, 21941-918 Brazil
Sažetak
for promoting transformations over the years in the cities they pass through whether
through developing economic sectors such as tourism, hospitality, and services or through
transforming their urban spaces. The case of Rio de Janeiro in 2016 was emblematic
above all for the city’s hotel sector, which during the years preparing for the Games
saw its offer in the number of beds increase by 76% in a period of just 5 years, which
generated a new competitiveness dynamic for the region. The case puts the reader in the
role of Federico Gonzales, manager of Astor Mediterranean Rio, a new hotel that opened
near the Olympic Park at the end of 2015 and is currently experiencing serious financial
difficulties given the drop in demand aggravated by the economic crisis and by the effects
of the pandemic. The case is indicated for undergraduate and graduate students from the
hospitality, tourism, and strategy courses interested in discussing themes and concepts
related to the area of strategic transformation of hotel industry, management strategic
decision making, and mega events.
Ključne riječi
Olympic Games; Mega events; Hotel management; Tourism; Hospitality
Hrčak ID:
279888
URI
Datum izdavanja:
11.3.2022.
Posjeta: 321 *