Original scientific paper
Training Ground for Defamation and Political Calculations: Koprivnica Tabloids from 1990 to 1992
Željko Krušelj
orcid.org/0000-0002-3890-1045
; Department of Communicology, Media and Journalism, University North, Koprivnica, Croatia
Đurđica Mustaf
; Koprivnica, Croatia
Abstract
Tabloids did not appear as a commercial form of media in Koprivnica until the beginning of the 1990s. Then, in just two years, from December 1990 to December 1992, as many as four tabloids appeared: Koprivnički magnum, Novi magnum, Podravski tjednik and Super magnum. The first three had the same editor-in-chief and narrow editorial core, as well as a very similar politicized way of editing, but with three different publishers. The latter, on the other hand, was completely focused on fun and oddities. All the tabloids were relatively short-lived, because yellowness and sensationalism encountered many opponents, primarily in political structures. Due to the pressure on the publishers, along with the limited editions of these papers, it was not possible to ensure stability of exposure, especially since none of the newsrooms had full-time journalists. Among the aforementioned tabloids, Podravski tjednik stood out due to its exceptional level of ideologization, ultra-nationalism and brutal confrontations with dissenters, where hate speech was not spared. Due to the political ambitions of its editors, it suddenly disappeared from newsstands after the parliamentary elections in August 1992. The tabloid approach was noticeable in some other later Koprivnica newspapers, such as Domaći list and Mali Podravski, and today such a way of working is present in most Koprivnica portals.
Keywords
tabloids; yellowness; sensationalism; radicalism; ideologization; intolerance; hate speech
Hrčak ID:
289269
URI
Publication date:
11.12.2022.
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