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https://doi.org/10.20901/pm.60.3.07

Gender stereotyping in pre-election campaign during local election in 2021: Critical discourse analysis of news portals texts

Karla Martinić orcid id orcid.org/0009-0007-4503-7658 ; Fakultet političkih znanosti, Sveučilište u Zagrebu, Zagreb, Hrvatska


Puni tekst: hrvatski pdf 416 Kb

str. 172-178

preuzimanja: 365

citiraj

Puni tekst: engleski pdf 416 Kb

str. 172-198

preuzimanja: 191

citiraj


Sažetak

The article problematizes gender stereotyping in election campaigns as a discourse practice in media coverage, but also the discourse strategies used by ‎candidates during elections where they are negotiating between gender identity and party positions that they are in. The method used in the research is ‎discourse analysis carried out on five Croatian news portals that mention party ‎candidates during the campaigns for the local mayoral elections in 2021. This ‎research introduces and explains three levels of analysis: political campaigns ‎as a social practice, media coverage of elections as a form of discourse practice, and the articles themselves. The research has shown that female politicians were placed in gender-stereotyped frameworks where their political ‎role was reduced to trivialization and an exception in the political arena. The ‎candidates themselves accept these stereotypes so they could survive in the ‎system and represent themselves as caretakers, women devoted to the party, ‎and experts.‎

Ključne riječi

Discourse Analysis; Local Election; Gender Stereotypes; Online News Media; Women in Politics

Hrčak ID:

310272

URI

https://hrcak.srce.hr/310272

Datum izdavanja:

29.11.2023.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.387 *