Review article
https://doi.org/10.47960/2712-0457.2023.1.S.5.43
BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS
Ivana Primorac Bilaver
orcid.org/0000-0003-0780-3490
; University of Mostar, Mostar, Bosnia and Herzegovina
Full text: croatian pdf 112 Kb
page 43-52
downloads: 63
cite
APA 6th Edition
Primorac Bilaver, I. (2023). BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS. South Eastern European Journal of Communication, 5 (posebno izdanje), 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
MLA 8th Edition
Primorac Bilaver, Ivana. "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS." South Eastern European Journal of Communication, vol. 5, no. posebno izdanje, 2023, pp. 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43. Accessed 18 May 2024.
Chicago 17th Edition
Primorac Bilaver, Ivana. "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS." South Eastern European Journal of Communication 5, no. posebno izdanje (2023): 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Harvard
Primorac Bilaver, I. (2023). 'BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS', South Eastern European Journal of Communication, 5(posebno izdanje), pp. 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Vancouver
Primorac Bilaver I. BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS. South Eastern European Journal of Communication [Internet]. 2023 [cited 2024 May 18];5(posebno izdanje):52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
IEEE
I. Primorac Bilaver, "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS", South Eastern European Journal of Communication, vol.5, no. posebno izdanje, pp. 52-52, 2023. [Online]. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Full text: english pdf 169 Kb
page 52-52
downloads: 23
cite
APA 6th Edition
Primorac Bilaver, I. (2023). BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS. South Eastern European Journal of Communication, 5 (posebno izdanje), 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
MLA 8th Edition
Primorac Bilaver, Ivana. "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS." South Eastern European Journal of Communication, vol. 5, no. posebno izdanje, 2023, pp. 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43. Accessed 18 May 2024.
Chicago 17th Edition
Primorac Bilaver, Ivana. "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS." South Eastern European Journal of Communication 5, no. posebno izdanje (2023): 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Harvard
Primorac Bilaver, I. (2023). 'BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS', South Eastern European Journal of Communication, 5(posebno izdanje), pp. 52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Vancouver
Primorac Bilaver I. BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS. South Eastern European Journal of Communication [Internet]. 2023 [cited 2024 May 18];5(posebno izdanje):52-52. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
IEEE
I. Primorac Bilaver, "BERNAY’S “CRYSTALLIZATION” OF ETHICS AND THE MODERN APPROACH IN PUBLIC RELATIONS", South Eastern European Journal of Communication, vol.5, no. posebno izdanje, pp. 52-52, 2023. [Online]. https://doi.org/10.47960/2712-0457.2023.1.S.5.43
Abstract
From one of its founders, Edward Bernays, public relations inherited methods and techniques that were appropriate for the era of its creation, but were not acceptable from the point of view of ethics. The paper analyzes the approach of the mentioned founder and evaluates his influence on contemporary public relations. The focus of the analysis is Bernays’ mention of ethics, the practice of manipulation and propaganda, the theory of advocacy and the anticipation of the importance of social responsibility. The paper compares the hierarchy of values and emphasis on principles in Bernays and in the modern concept of public relations.
Keywords
ethics; public relations; manipulation; advocacy; social responsibility.
Hrčak ID:
309916
URI
https://hrcak.srce.hr/309916
Publication date:
1.11.2023.
Article data in other languages:
croatian
Visits: 172
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