Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2023.2222306
Impact of environment, culture, and sports tourism on the economy: a mediation-moderation model
Sonia Lohana
Muhammad Imran,
Ahmed Harouache,
Aysha Sadia
Zahoor Ur Rehman
Sažetak
The aim of this study is to investigate the direct relationship
between the environment, culture, sports tourism and economy.
Additionally, in this study, we have used sports tourism as a mediating
variable in the relationship between environment, culture,
and economy. Moreover, the moderating role of the destination
image in the proposed relationships is examined. To validate the
model, data obtained from 373 Malaysian Ministry of Tourism,
Arts, and Culture employees is incorporated into structural equation
modeling (SEM), PLS 4. According to the findings of this
study, there is a positive and significant relationship between
the environment, culture, sports tourism and the economy.
Additionally, sports tourism mediates the relationship between the
environment, culture, and a country’s economy. Interestingly, the
study also found that destination image does not moderate the
relationship between sports tourism and the economy. Overall,
these findings highlight the importance of a healthy and culturally
rich environment and the potential benefits of sports tourism for
the economy. The findings of this research have important implications
for policymakers and can be helpfully used in the tourism
industry. In practical implications, fostering a healthy environment,
preserving cultural heritage, and promoting sports tourism and
destination image can boost the country’s economy.
Ključne riječi
Environment; culture; sports tourism; destination image; economy
Hrčak ID:
314895
URI
Datum izdavanja:
19.6.2023.
Posjeta: 277 *