Stručni rad
Application of artificial intelligence in competition analysis
Damir Ribić
; Veleučilište u Virovitici
Nikolina Medvedović
; Veleučilište u Virovitici
Domagoj Glumac
; Fakultet organizacije i informatike
Sažetak
The paper provides an overview of the role of artificial intelligence (AI) as a powerful competitive analysis tool in various industries. In today's fast-paced, data-driven environment, companies strive to gain a competitive edge, and artificial intelligence has emerged as a transformative technology. It provides a new way for companies to collect, analyze and exploit information about their competitors.
The work was created through research during the preparation of the diploma thesis. It analyzes the ways in which AI-powered algorithms can effectively mine and analyze unstructured data from various sources, such as social media, online reviews, newspaper articles and financial reports, to extract valuable insights about strengths, weaknesses, competitor market positioning and emerging trends. It also monitors the currently most popular software used by companies in their analyses. By leveraging historical data and using sophisticated machine learning algorithms, organizations can make accurate forecasts regarding market trends, consumer preferences, and potential competitive threats. This enables companies to proactively adjust their strategies, identify untapped opportunities and mitigate risks in a highly dynamic and competitive environment. By using AI technologies, companies can gain deeper insight into the operations of their competitors, make data-driven decisions, and stay competitive in a rapidly evolving market. However, organizations must navigate the ethical considerations and challenges associated with artificial intelligence to ensure responsible and effective implementation.
Ključne riječi
competition analysis; Competitive intelligence; methods of competition analysis; artificial intelligence
Hrčak ID:
318637
URI
Datum izdavanja:
28.6.2024.
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