Izvorni znanstveni članak
https://doi.org/10.37741/t.73.2.1
The Action-Attitude Gap to Pro-environmental Sustainability in Nature-Based Destinations: A Qualitative Study Using the Stakeholder Theory
Kevin Fuchs
orcid.org/0000-0003-3253-5133
; Faculty of Hospitality and Tourism, Prince of Songkla U
Rupam Konar
orcid.org/0000-0002-3235-3842
; School of Hospitality, Tourism & Events, Taylor's University, Malaysia
Sažetak
Tourist destinations relying on their natural environment are experiencing a growing demand for sustainability,
which underscores the need for a comprehensive understanding of tourists' perceptions of environmental
practices. Although the environment is a key attraction, research on sustainable tourism development
for nature-based tourism destinations is limited, highlighting theoretical and practical gaps in the existing
literature. Phuket Island in Thailand was chosen as a study site, and more than fifteen hours of transcribed
interview data were used to empirically investigate the action-attitude gap amongst international tourists
as a barrier to sustainable tourism development. The findings reveal a substantial discrepancy between the
tourists’ self-reported high awareness of sustainable practices and their lack of evident behaviours supporting
these principles. The paper discusses theoretical implications for tourism researchers and provides practical
insights for policymakers and businesses.
Ključne riječi
sustainability; nature tourism; sustainable tourism development; tourist behaviour; Thailand
Hrčak ID:
329973
URI
Datum izdavanja:
8.4.2025.
Posjeta: 1.429 *