Politehnika i dizajn, Vol. 12 No. 3, 2024.
Izvorni znanstveni članak
https://doi.org/10.19279/TVZ.PD.2024-12-3-03
ANALYSIS OF THE PARAMETERS OF INFORMATION TRANSFER QUALITY IN THE ARTISTIC FIELD
Martina Hajdek
orcid.org/0000-0001-5377-0357
; Sveučilište u Zagrebu, Grafički fakultet, Getaldićeva 2, 10000 Zagreb, Hrvatska
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* Dopisni autor.
Sažetak
In today’s digital age, where visual content such as images and videos has become the dominant form of communication, presentations occupy a central role in transmitting information and ideas. To explore their effectiveness, research was conducted focusing on participants from the artistic field, with the aim of understanding their specific needs and expectations in the context of visual communication. The study analyzed key elements of presentations, such as aesthetic impression, content clarity, use of colors, typography, and composition, as well as their impact on comprehension and retention of information. The research results highlighted the importance of tailoring visual elements to the target audience. The analysis of responses made it possible to define criteria for evaluating presentations as a whole, with clarity and creativity emerging as key factors. The findings provide useful guidelines for the future creation of presentations that not only effectively communicate information but also meet the high aesthetic standards of an audience from the artistic field. This study emphasizes the importance of balancing functionality and visual appeal in presentations to ensure their maximum effectiveness in delivering information.
Ključne riječi
information transmission; presentation; artistic field
Hrčak ID:
330607
URI
Datum izdavanja:
14.1.2025.
Posjeta: 62 *