Izvorni znanstveni članak
https://doi.org/10.20867/thm.31.2.6
Bibliometric analysis of scientific research on repeat visit intention in tourism using visual mapping technique
Félix Díaz-Pompa
orcid.org/0000-0002-2666-1849
; PhD, Dean of the Faculty of Economic Sciences, University of Holguín, Department of Tourism
*
Gül Erkol Bayram
; PhD, Associate Professor University of Sinop, Department of Tourism
Beatriz Vega-Pérez
; Undergraduate Student, Bachelor’s Degree in Tourism University of Holguín, Department of Tourism
Beatriz Serrano-Leyva
; Doctoral Candidate, Assistant Professor University of Holguín, Department of Tourism
Hatice Sarı Gök
; Associate Professor, Isparta University of Applied Sciences, Yalvaç Vocational High School
Ali Turan Bayram
; Associate Professor, Tour Guiding Department, Sinop University, Sinop, Türkiye
* Dopisni autor.
Sažetak
Purpose – The purpose of this study is to examine the status of scientific research on “revisit
intention” in the Scopus database through a systematic literature review using key indicators.
Methodology/Design/Approach – In this study, studies on revisit intention between 2007 and
2022 were analysed using bibliometric methods with the help of Rstudio.cloud software. In
this research, general information about the publications, citation analysis, trend topic analysis,
cross-country cooperation analysis, thematic analysis, and multiple correspondence analysis
were conducted.
Findings – Results – The sample of the study consists of 280 studies from 149 sources that include
“revisit intention” in the title, abstract and keywords of articles in journals scanned in the Scopus
database. It has been determined that there has been an increase in research on the research topic
in recent years, and the highest scientific production was published in 2022 with 76 research. The
highest number of research on revisit intention was published in the Sustainability journal (41
research), and China is the country with the most scientific publications. The most productive
author with 6 research on the research topic is Ramayah Thurasamy. The strongest collaboration
lines are those between China, Australia, Korea, the United Kingdom and the United States. The
topics that researchers mostly address regarding revisit intention are destination image, service
quality, perceived value, customer satisfaction, and the effects of COVID-19.
Originality of the research – The study employs advanced bibliometric tools to systematically
map the field’s evolution and identifying emerging post-pandemic trends. By integrating these
findings, it offers actionable frameworks for tourism strategy design and prioritizes understudied
areas such as memorable experiences and sustainability-driven loyalty models to guide future
research agendas.
Ključne riječi
Revisit intention; Sustainability; Destination image; Service quality; Customer satisfaction; COVID-19
Hrčak ID:
331085
URI
Datum izdavanja:
13.2.2025.
Posjeta: 105 *