Review article
The Influence of Instagram on the Identity and Selfconfidence of Youth in Podravina
Branimir Felger
orcid.org/0009-0007-0758-8758
; University North, Koprivnica, Croatia
*
Ivan Meheš
; University North, Koprivnica, Croatia
*
* Corresponding author.
Abstract
This paper explores the impact of Instagram on the identity and self-confidence of young students enrolled in the Communication, Media, and Journalism program at the University of North. The aim of the research is to understand how students create their self-image online and to what extent their online presence influences their perception of beauty and self-esteem. Using a quantitative approach, data was collected through a structured survey with a total of 60 responses received from 143 students. The results indicate a complex relationship between social media usage and self-perception among students. While many participants recognize the influence of Instragram on their identity, a significant portion does not perceive a substantial difference between their real appearance and online representation. Additionally, the findings reveal that students often edit photos and content, suggesting an active effort in shaping their digital identities
Keywords
Instagram; communication; identity; self-confidence; self-presentation
Hrčak ID:
334432
URI
Publication date:
31.7.2025.
Visits: 867 *