Pregledni rad
https://doi.org/10.5673/sip.63.1.9
Green Architecture and the Concept of Sustainability in the Capitalocene
Filip Pračić
orcid.org/0009-0009-1563-7761
; Sveučilište u Rijeci, DeltaLab – Centar za urbanu tranziciju, arhitekturu i urbanizam, Hrvatska
Sažetak
Not long after its introduction, the term Anthropocene faced academic criticism,
and Capitalocene was proposed as a more suitable alternative. Rather than the notion that humans,
as a biological species, have a decisive impact on nature, a far more precise proposition
is that such phenomena are inherently produced by capitalism – with its modes of production
of commodities and space, exploitation of resources, and growth fetish – in which the human
species is “trapped”. Contrary to the widespread illusion that capitalism is the only possible
and acceptable socioeconomic system, the importance of critical theory lies in demonstrating
that it is essentially a system of limitless destruction of the human environment. In view of
the fact that even environmental protection has now been turned into a huge market driven
by ethical manipulations misrepresenting the environmental performance of products, the socalled
green or sustainable architecture has become a source of massive and lucrative investments,
transforming spatial production into a detached and self-satisfied activity disconnected
from biophysical reality and the metabolism between the human species and nature. This
paper challenges and offers an ideological analysis of the manipulation mechanisms associated
with the concept of sustainability in contemporary architecture on two levels: (1) the financialization
of architecture via the real estate market, and (2) the dogma of environmentalism
and the so-called greenwashing of architecture as the lever of green capitalism.
Ključne riječi
Capitalocene; limits to growth; greenwashing; financialization; degrowth
Hrčak ID:
336369
URI
Datum izdavanja:
9.10.2025.
Posjeta: 420 *