Izvorni znanstveni članak
https://doi.org/10.7906/indecs.23.5.1
Generation Z Thrives, Generation X Lags: Evidence on Job Satisfaction in Croatia’s Financial Sector
Natalia Tutek
; EFFECTUS, Zagreb, Croatia
*
Mirko Palić
; University of Zagreb, Faculty of Business and Economics, Zagreb, Croatia
Sara Soldo
; Libertas University, Zagreb, Croatia
* Dopisni autor.
Sažetak
Numerous recent studies have demonstrated the profound impact of employee job satisfaction on job performance, and consequently, on overall corporate success. Main purpose of this research was to investigate the determinants of job satisfaction within the financial sector in Croatia, focusing on how various socio-demographic and institutional factors influence employee satisfaction. A comprehensive survey of 3 141 employees across different financial institutions, including banks, insurance companies, pension funds, and leasing companies, was conducted. The study utilized factor analysis, t-tests, and ANOVA to examine the effects of gender, age, education level, salary, duration of employment, type of financial institution, department, employment level, company size, and ownership structure on job satisfaction. The findings reveal that gender, education level, salary, duration of employment, type of financial institution, department, employment level, and ownership structure significantly influence job satisfaction. Notably, younger employees, particularly those from Gen Z, report higher job satisfaction than their older counterparts, with Gen X employees being the least satisfied. Additionally, employees in higher managerial positions and those with advanced educational qualifications, such as postgraduate degrees, tend to exhibit higher levels of satisfaction. Conversely, those in lower-level positions, administrative roles, and with longer tenure in the financial sector report lower job satisfaction.
Ključne riječi
job satisfaction; internal marketing; socio-demographic factors; financial institutions; Croatia
Hrčak ID:
337370
URI
Datum izdavanja:
31.10.2025.
Posjeta: 150 *