Izvorni znanstveni članak
https://doi.org/10.7906/indecs.23.5.7
Comparison of the Types of Corporate Environmental Strategies
Sanda Rašić Jelavić
; University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia
*
Mirna Pajdaković Vulić
; Janaf d.d, Zagreb, Croatia
Tea Peko
; Clinical Hospital Sveti Duh, Zagreb, Croatia
* Dopisni autor.
Sažetak
The article describes the evolution of sustainable development as one of the greatest transformational phenomena in the last few decades. To fit the sustainable development orientation, companies started to develop their corporate social responsibility and create environmental strategies. The aim of the article is to present and compare different types of environmental strategies that could be placed within the continuum from a reactive to a proactive approach. Four environmental corporate strategies are explained: pollution control, pollution prevention, development of environmentally friendly products, and development of environmentally friendly technologies. The article describes the main features environmental strategies, which refer to: stakeholder orientation, characteristics of technology base, the range of required environmental investment, environmental costs, possible environmental improvements, expected resource productivity increase, integration of environmental aspects into the main business activities, and time frame orientation. Furtherly, the article examined the integration of the four main types of environmental strategies into the corporate strategy of Croatian companies. The differences concerning the size, industry sector, export orientation, and ISO certification are analysed. The article ends with a discussion and concluding remarks, explaining the environmental strategy’s benefits and limitations. Potentials for environmental improvements in these strategies are emphasized.
Ključne riječi
environmental strategy; reactive; proactive; Croatia
Hrčak ID:
337376
URI
Datum izdavanja:
31.10.2025.
Posjeta: 122 *