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Original scientific paper

https://doi.org/10.7906/indecs.23.5.10

The Rise and Repositioning of Wikis in Business: A Scopus-Vosviewer Review (2003-2025)

Hrvoje Budić orcid id orcid.org/0000-0002-9657-2956 ; Faculty of Tourism and Rural Development in Požega, Požega, Croatia *
Igor Klopotan ; Međimurje University of Applied Sciences in Čakovec, Čakovec, Croatia
Ivan Hegeduš ; Međimurje University of Applied Sciences in Čakovec, Čakovec, Croatia

* Corresponding author.


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Abstract

This article reviews the academic literature on the use of wikis in business settings. As part of the Web 2.0 wave, wikis were introduced as tools for knowledge management, collaboration, and organisational learning. To examine the evolution of this research area, a bibliometric analysis of 352 Scopus-indexed documents (2003-2025) was conducted using VOSViewer. The results show that while wikis reached their peak during the Web 2.0 era, recent research increasingly positions them as background infrastructures for generative AI and knowledge graphs, rather than frontline business tools. Citation analysis highlights influential studies in knowledge management, e-learning, and open innovation. In contrast, cluster analysis identifies knowledge management as the central theme, linked to education, online communities, business processes, and later to semantic technologies and artificial intelligence. Overall, the findings confirm that research on wikis in business has declined as social media and integrated platforms have become dominant. However, the rise of generative AI and knowledge graphs may open new opportunities for wiki-like structures as transparent and collaborative environments for knowledge creation.

Keywords

wiki, business, bibliometric analysis, VOSViewer, knowledge management, AI

Hrčak ID:

337540

URI

https://hrcak.srce.hr/337540

Publication date:

31.10.2025.

Visits: 692 *