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MIANU – Science and Practice (SAP) : Journal of Social Sciences and Humanities, Vol. 1 No. 4, 2024.

Original scientific paper

DIGITAL MARKETING TOOLS IN AGRICULTURE

Branka Stipanović ; Marko Marulić Polytechnic, Knin,
Hrvoje Smoljić ; Faculty of Information Studies in Novo Mesto *

* Corresponding author.

Full text: english pdf 205 Kb

page 37-46

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Abstract

The subject of this paper is the application of digital marketing tools, including SEO, content marketing, email marketing, social media, influencer marketing, and viral marketing, within the specific context of the agricultural sector. The topic was chosen with the aim of explaining the potential of digital marketing for transforming business in agriculture. The goal of the paper is to identify key digital tools and performance indicators that are significant for agricultural producers. It highlights the opportunities for enhancing the competitiveness of agricultural producers through digital marketing,
exploring how digital marketing tools can help increase sales, improve branding, and better connect with consumers with the goal of creating a base of loyal consumers.

Keywords

digital marketing; SEO; content marketing; email marketing; social media; influencers; agricultural sector

Hrčak ID:

343982

URI

https://hrcak.srce.hr/343982

Publication date:

15.4.2024.

Visits: 310 *