Polytechnic and design, Vol. 13 No. 3, 2025.
Professional paper
https://doi.org/10.19279/TVZ.PD.2025-13-3-14
THE IMPORTANCE OF GRAMMAR IN THE ACQUISITION OF BUSINESS ENGLISH COMMUNICATION: A CASE STUDY AMONG THE STUDENTS OF ZAGREB UNIVERSITY OF APPLIED SCIENCES
Marija Krstinić
; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia
*
Lucija Bačić
orcid.org/0000-0003-2857-4957
; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia
*
Maja Pauković
orcid.org/0000-0002-8972-4464
; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia
*
* Corresponding author.
Abstract
This paper analyzes the importance of grammar in the acquisition of business communication in English during studies and its application in future business activities. It explores key issues related to grammatical competence and its impact on the quality of business communication, and provides recommendations for improving teaching. Grammar is a fundamental component of effective communication, especially in professional and academic contexts where clarity and accuracy are essential. This study examines the attitudes of students at Zagreb University of Applied Sciences regarding the importance of grammar in their English communication. Specifically, it investigates the extent to which grammatical knowledge poses a barrier or limitation to their speaking abilities, as well as its impact on their confidence and expressive skills. The findings provide valuable insights for improving teaching methods and fostering language competencies that enable more effective communication in a foreign language.
Keywords
grammar; business communication; language competences
Hrčak ID:
346581
URI
Publication date:
29.1.2026.
Visits: 43 *