Izvorni znanstveni članak
https://doi.org/10.62598/JVA.12.1.1.23
Coastal Gastronomy and Destination Image: a Multidimensional Scaling Analysis of International Travellers about a Tropical Seafood Hub in India
N Riswana
orcid.org/0009-0003-8495-9285
; School of Industrial Fisheries, Cochin University of Science and Technology
Hareesh N Ramanathan
; School of Industrial Fisheries, Cochin University of Science and Technology
Ginson Joseph
orcid.org/0009-0008-0709-8406
; School of Industrial Fisheries, Cochin University of Science and Technology
Sažetak
The study aims to analyse the perceptions of international tourists on coastal gastronomy and its influence in the destination image of Kerala, India. The study adopted a descriptive research design using a structured questionnaire having semantic diff erential scale with bipolar attributes. Data was collected from international travellers from three coastal destinations in Kerala using convenience sampling. The datawas analysed using Multidimensional scaling (MDS) technique. MDS develops a 2D perceptual map of the destination image attributes. The data has an excellent goodness-of-fi t value. The results reveals that Kerala is strongly perceived as Authentic, Traditional, and Heritage rich destination with an emerging luxury and international appeal. However, there is a perceptual gap exists between “sustainability” and “authenticity”. The study contributes to destination image and gastronomy tourism literature by applying Multidimensional scaling, an advanced data analysing technique to understand the underlying image of a destination.
Ključne riječi
Destination Image; Gastronomy; Multidimensional Scaling; Tourist Perception; Seafood
Hrčak ID:
348390
URI
Datum izdavanja:
29.6.2026.
Posjeta: 0 *