Izvorni znanstveni članak
https://doi.org/10.51680/ev.39.1.8
Key factors that influence the diasporic willingness to (re)visit the ancestral homeland: The case of the Croatian diaspora in Canada
Doris Peručić
; Algebra Bernays University, Zagreb, Croatia
*
Marijana Greblički
orcid.org/0000-0002-2323-9087
; University of Zagreb, Faculty of Transport and Traffic Sciences, Croatia
Andrej Smodlaka
orcid.org/0009-0005-7708-9976
; University of Zagreb, Faculty of Transport and Traffic Sciences, Croatia
* Dopisni autor.
Sažetak
Purpose: The purpose of this study is to research the key factors that influence diasporic future travel intentions to (re)visit the motherland. The paper deals with the Croatian diaspora residing in Canada, as a case study.
Methodology: The data were collected through an online survey. The chi-squared test (with Fisher’s exact test) was used for data analysis.
Results: The findings indicate that the characteristics of the Croatian Canadian diaspora do not significantly influence future travel intentions. The motives that play significant roles in determining future travel plans share an emotional dimension and are strongly linked to identity and family. An increased intention to visit the homeland is associated with a more positive perception of most social and tourism attributes. The findings indicate that there is a significant relation between satisfaction with social security and safety, intangible cultural heritage, and the plan to visit Croatia.
Conclusion: The study contributes to the literature on diasporic travel behavior and enables tourism policymakers to improve their marketing efforts and attract this market niche, which travels throughout the year.
Ključne riječi
Croatian diaspora; motivations; tourism and social development; satisfaction; future travel intentions
Hrčak ID:
348478
URI
Datum izdavanja:
28.6.2026.
Posjeta: 0 *